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Located on the Mississippi Gulf Coast, MGM MIRAGE’s Beau Rivage is a resort casino that draws plenty of out-of-state visitors. So when it came time to think of a new way to make this segment take notice of The Beau, we decided to take our creative talents to the first place this audience sees when they hit up the Gulf Coast – The Biloxi Gulfport Airport.
Figuring they were already stressed out from flying, our intent was to give travelers a sense of R&R, asap. Our big idea was to transform the bag belt into a refreshing pool, complete with real water and real bikini models. And when the airport said, “no,” we created the illusion of a refreshing pool with some really cool imagery. It grabbed travelers’ attention – and we grabbed plenty of awards.