Associate Creative Director
VXCover.jpg

Virgin America

Virgin America truly understands the importance of being a consumer champion and fighting for the underserved. Going up against major competition with huge media budgets, it was imperative that Virgin America seek differentiation through a better experience for consumers and build a fan base along the way. This approach has allowed us to lead their biggest branding and marketing initiatives.

April Fools

People think anything Branson touches turns to gold. Truth is, guy just knows not to surround himself with yes-men. So on April 1, his favorite holiday, we decided to chug the corporate Kool-Aid to see how different things could be—and we started with the logo.

  -- Featured on Fast Company, USA Today, Time, Mashable, Condé Nast, PopSugar, CBS, Adweek -- 255,000 video views and 250 million impressions in 24 hours   With no paid media, this jab at corporate bullshit earned an ad equivalency value of nearly $4 million. And because we say things like ad equivalency value, we made sure to poke fun at our own bullshit with a site dedicated to fictional creative agency  N_Fuzion .  Director: Evan Mann, Otherworldly Productions Executive Creative Director: Rob Reed Copywriter:  Joe Bianco

-- Featured on Fast Company, USA Today, Time, Mashable, Condé Nast, PopSugar, CBS, Adweek
-- 255,000 video views and 250 million impressions in 24 hours

With no paid media, this jab at corporate bullshit earned an ad equivalency value of nearly $4 million. And because we say things like ad equivalency value, we made sure to poke fun at our own bullshit with a site dedicated to fictional creative agency N_Fuzion.

Director: Evan Mann, Otherworldly Productions
Executive Creative Director: Rob Reed
Copywriter: Joe Bianco

N_site_1500.jpg
 We even got some love hate from Airbnb’s CEO

We even got some love hate from Airbnb’s CEO

comments_757.png
Main Cabin Select

Main Cabin Select

WE MADE BAD GOOD FOR BUSINESS
You’re a professional. You can sell anything. So sell yourself an upgrade already.

Executive Creative Director: Rob Reed
Senior Copywriter: Joe Bianco


legs_billboard2.jpg
PB_1217.jpg


#RestingPitchFace

#RestingPitchFace

Virgin America is the official airline for the San Francisco Giants. Every year they hold Virgin America Day/Night at AT&T Park. We were tasked (with the help of pitcher Sergio Romo) to create a digital activation that encouraged fans of both Virgin America and the SF Giants to play ball - see what I did there. We created #RestingPitchFace/RestingPitchFace.com. This activation allowed fans to create their own Pitch Face. The user took a selfie, the selfie's output was placed into a branded baseball card and they could then share on Facebook and Twitter.

Executive Creative Director: Rob Reed
Senior Writer: Raghav Hardas
Social Media Strategist: Alexa Loccio
Developer: Mike McCarron
Developer: Dylan Hall

Screen+Shot+2016-09-26+at+4.20.12+PM.png
Screen+Shot+2016-09-26+at+4.20.00+PM.png
Screen+Shot+2017-07-28+at+11.23.42+AM.png
RestingALL.jpg
Flight With Bennies

Flight With Bennies

It’s pretty funny - until it happens to you. It’s time to end this gag for good. Loyalty with other bland airlines is a joke, with Virgin America you get the last laugh. We turned “flyer fail” characters into mesmerizing looped GIFs, making the same mistake again and again. Their faces were obscured to protect them from humiliation. The “pink button” activated a sad trombone sound.

Executive Creative Director: Rob Reed

Screen Shot 2019-03-20 at 4.11.27 PM.png
Facebook:Twitter Card Image 1200 x 630px V2.jpg
Facebook:Twitter Card Image 1200 x 630px V1.jpg
Bennies.jpg
Social

Social

Working with Virgin America's on their social platforms, we created everything from new destination posts (by merging the Virgin plane tail with recognizable icons from different cities), to their amazing amenities on board and even the different moon cycles - why not.

Executive Creative Director: Rob Reed
Associate Creative Director: Ben Levy
Art Director: Rodney Ibarra
Senior Writer: Raghav Hassad
Graphic Designer: Faith Andrews

VX-Nashville_Guitar_1200x600.jpg
VX-Nashville_Piano_1200x600.jpg
VX-Philadelphia_1200x600.jpg
VX-NewOrleans_Mask_1200x600.jpg
VX-Kona_V1_1200x600.jpg
VX-Baltimore_V1_1200x600.jpg
VX-Kona_V1_1200x600_.jpg
Screen+Shot+2017-01-03+at+2.44.31+PM.png
Screen+Shot+2017-01-03+at+2.44.58+PM.png
PTTP_1200x630_-Outlet_.jpg
PTTP_1200x630_Shot-Callers.jpg
Screen+Shot+2017-01-03+at+2.40.33+PM.png