Associate Creative Director
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VIRGIN AMERICA - April Fools

Some people love to hear themselves talk, especially when they have nothing to say. So to drive brand awareness on April Fools, we set out to give an ego-filled industry an overdose of its own Kool-Aid.

-- Featured on Fast Company, USA Today, Time, Mashable, Condé Nast, PopSugar, CBS, Adweek
-- 255,000 video views and 250 million impressions in 24 hours

With no paid media, this jab at corporate bullshit earned an ad equivalency value of nearly $4 million. And because we say things like ad equivalency value, we made sure to poke fun at our own bullshit with a site dedicated to fictional creative agency N_Fuzion.

Director: Evan Mann, Otherworldly Productions
Executive Creative Director: Rob Reed
Copywriter: Joe Bianco