Virgin America is the official airline for the San Francisco Giants. Every year they hold Virgin America Day/Night at AT&T Park. We were tasked (with the help of pitcher Sergio Romo) to create a digital activation that encouraged fans of both Virgin America and the SF Giants to play ball - see what I did there. We created #RestingPitchFace/RestingPitchFace.com. This activation allowed fans to create their own Pitch Face. The user took a selfie, the selfie's output was placed into a branded baseball card and they could then share on Facebook and Twitter.
Executive Creative Director: Rob Reed
Senior Writer: Raghav Hardas
Social Media Strategist: Alexa Loccio
Developer: Mike McCarron
Developer: Dylan Hall