Associate Creative Director
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Morey's Piers

Morey’s Piers is a classic seaside amusement park located on The Wildwoods’ boardwalk in Wildwood, NJ. It was exciting to manage all aspects of the brand within the collective experience. And there are some fun experiences.


Oktoberfest

Oktoberfest

Morey’s Piers is a slice of Americana. A boardwalk classic. Each year they throw an Oktoberfest with beer, pretzels and all things German. For the campaign I developed a character - Das Oktopas. An octopus from the Duestchland shores. He became the spokesperson for all things Oktoberfest. The campaign included, logo, print ads, billboard, t shirts, radio, coasters, steins and a website takeover. He’s a character that they’ll now use for each Oktoberfest to come. Ich liebe dich Oktopas.

Executive Creative Director: Rob Reed
Associate Creative Director (Writer): Charissa Elliott

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Wildwoodstock

Wildwoodstock

It so happens that it’s Morey’s Piers’ 50th anniversary and also Woodstocks’. So they decided to celebrate both right on the pier.

Executive Creative Director: Rob Reed

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