Morey’s Piers is a slice of Americana. A boardwalk classic. Each year they throw an Oktoberfest with beer, pretzels and all things German. For the campaign I developed a character - Das Oktopas. An octopus from the Duestchland shores. He became the spokesperson for all things Oktoberfest. The campaign included, logo, print ads, billboard, t shirts, radio, coasters, steins and a website takeover. He’s a character that they’ll now use for each Oktoberfest to come. Ich liebe dich Oktopas.
Executive Creative Director: Rob Reed Associate Creative Director (Writer): Charissa Elliott