Associate Creative Director
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Lyft

The objective here was to engage University of Wisconsin (The Badgers) students and alumni at bars where they watch games to drive awareness of Lyft’s partnership with the university. The campaign was measured by the number of fans that entered codes and ridership to/from participating bars.

We incorporated UW’s traditions to marry the two brands.

Executive Creative Director: Rob Reed
ACD/Writer: Charissa Elliot
Sr. Account Director: Steve Snyder


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Dunkin Partnership

Dunkin Partnership

By partnering with Dunkin, Lyft encouraged their drivers to hit the road early and start with a cup of Dunkin coffee, courtesy of Lyft. These events were holiday-themed, and messaging portrayed these events as a “holiday treat” with a pay it forward aspect tied in passengers.

We measured success by looking at:
• Increase in driver hours during Monday morning commute
• Increase in tips
• Increase in retention

Executive Creative Director: Rob Reed
Writer: Shannon Snyder
Sr. Account Director: Steve Snyder

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Round Up and Donate

Round Up and Donate

Lyft teamed up with Chicago Public Schools and Chance the rapper to create a “Round Up Donation” initiative.

Executive Creative Director: Rob Reed
Sr. Account Director: Steve Snyder


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