Previously, tourism advertising for the Mississippi Gulf Coast region had been fragmented and inconsistent with each of the three coastal counties promoting themselves in a different way.
The new “Stay awhile. You'll get it.” campaign positions the Mississippi Gulf Coast as singular, unique and lively vacation destination that seamlessly combines adventure, relaxation, and a little southern charm. The brand is adventurous, authentic and laid back and the creative captures intimate glimpses into travelers’ experiences.
Creative Director: Joey Crawford
Director: Joey Crawford
Cinematographer: Chong Pak
Graphic Designer: Lisa Harris